About Swaadana – Authentic Indian Food Ingredients You Can Trust

Swaadana is a growing Indian food brand committed to delivering pure, authentic, and quality-controlled food ingredients for everyday Indian cooking.

Swaadana is a brand owned and operated by MAKS CONSUMER GOODS PVT. LTD., an Indian FMCG company engaged in manufacturing, packaging, and marketing food products that meet modern quality standards while respecting traditional Indian tastes.

Who we are

At Swaadana, we focus on creating trusted Indian kitchen essentials, with special attention to ingredients like Heeng (Asafoetida) that play an important role in Indian households.

We understand that food ingredients are not just products — they are part of daily family meals. That is why we emphasize:


  • Consistent quality

  • Safe and hygienic processing

  • Transparent labeling

  • Reliable sourcing

Every Swaadana product is developed with the intention of delivering authentic taste, aroma, and performance in everyday cooking

Founder’s Message

At Swaadana, our journey is inspired by the values of the Indian kitchen, where purity, consistency, and trust define every ingredient.

We grew up understanding the importance of pure heeng and authentic Indian food ingredients in everyday cooking. This understanding led us to create Swaadana — a brand committed to delivering reliable, high-quality kitchen essentials that meet both traditional expectations and modern safety standards.

From sourcing to packaging, we follow quality-controlled processes, honest practices, and applicable food safety norms. Our shared vision is to build a trusted Indian food brand that households can confidently rely on for their daily needs.

Thank you for welcoming Swaadana into your home and being a part of our journey.

Warm regards,

Harsh Varshney

Director & Founder

Kunjbihari Varshney

Director & Founder

MAKS CONSUMER GOODS PVT. LTD.

Our Vision

To build a trusted Indian FMCG food brand that combines traditional taste with modern quality standards, making everyday cooking simple, safe, and satisfying.

Our Mission
  • To provide authentic Indian food ingredients at fair prices.
  • To maintain consistent quality and hygiene.
  • To build long-term customer trust through transparency.
    To continuously improve product quality and processes.

Quality & Safety Commitment

Food safety and quality are central to everything we do. Our products are processed and packaged following applicable Indian food safety regulations and internal quality standards.

We believe that trust is built through consistency and integrity.

Brand & Legal Information

Brand Name: Swaadana

Legal Entity: MAKS CONSUMER GOODS PVT. LTD.

Website: www.swaadana.com

All products sold on this website are marketed under the Swaadana brand and governed by applicable Indian laws.